Wednesday, 6 August 2014

The jackboots of the ASA

Never mind the fact that the Advertising Standards "Authority" isn't a statutory body - it certainly acts like one -

"Supermarket giant Morrisons cannot rebroadcast an advert for burgers after a watchdog ruled that it 'condoned poor nutritional habits'. The TV commercial showed a mother preparing a burger for her daughter while they talk about school. The girl then removes the salad, onion and tomato from the burger and leaves them on the side of her plate. The Advertising Standards Authority ruled that this 'suggested she was not going to eat the salad later'."

Not that this advertising industry trade association has any legal right to order firms around, but it generally gets its way. Here's another good one -

"A billboard poster....featured an elderly white woman sitting on a sofa alongside a young black man. The man had his arms around the woman and his eyes were closed, whilst the woman held an electronic cigarette....we considered that consumers would believe that the ad was presenting a relationship between an older and younger individual, particularly an older woman and a younger man, and a couple of different races, as something that was unusual or socially unacceptable. Because of that, we concluded that the ad was likely to cause serious or widespread offence on the grounds of race and age."

And two years ago the ASA rapped a blogger for an advert which stated that most of us oppose gay marriage, which according to polls was true -

"Complainants objected that the ads were ‘offensive’ and ‘homophobic’, and he is requested to respond to these allegations ‘under CAP Code (Edition 12) rules 3.1 and 3.3 (Misleading advertising), 3.7 (Substantiation) and 4.1 (Harm and offence)’....we require you to explain your rationale for the ad."

The "authority" didn't get its way with the blogger. However, under the Leveson/EU censorship plans this may change in future...

6 comments:

  1. I notice from the ASA site, the number of complaints for the E-fag thing; "Number of complaints:
    6."

    SIX!?

    Out of how many people livce in Britain nowdays? And a WHOLE SIX can cause an advert to be banned?

    WHAT happened to "democcracy?"

    ReplyDelete
  2. It went out the window when human rights came through the door.

    ReplyDelete
  3. Looks like it.

    The Suffragettes (sp?) must be rolling in their graves. Nowdays they would only have neede five complaints, and they would have had all their wishes granted on a plate.

    ReplyDelete
  4. two words for you Bloody and ridiculous, what a bunch of morons.
    God the leftards do so love to create imagined offence.

    ReplyDelete

Keep it clean.....